Volkswagen R GmbH.
Speedmachine is the event created to foster fan engagement around the FIA World RallyCross, held at Silverstone Circuit.
A full weekend of edge-of-your-seat action and plenty of action off-track, including: live music both days, non-stop entertainment, the best street food and drink, brilliant camping facilities and so much more.
Volkswagen R entrusted the RacingLine team to create the 'R' experience as a leading presence within the Speedmachine festival.
RacingLine created a full event environment in the Silverstone Wing to showcase the latest and greatest Volkswagen R models, fully hosted by our team. But this event was so much more than a static show. A fleet of Five specially-prepared Golf Rs gave a non-stop schedule of high speed lap experiences around the Silverstone Grand Prix circuit to the public across the three days - giving guests a truly once in a lifetime experience.
750 high speed rides were delivered, with an estimated 20,000 guests visiting the Volkswagen display area to get up close and personal with the model range.
