VOLKSWAGEN GROUP UK.
70TH ANNIVERSARY CELEBRATIONS.
RacingLine were drafted in as the preferred agency to work with the team at VWG to deliver something special to mark the 70th Anniversary in the UK for close to 1000 guests.
VWG’s decision to hold the event at their head office presented a few challenges in terms of capacity and infrastructure, so the team at RacingLine worked tirelessly to bring a 250-person capacity tent to site, in addition to multiple marquees and associated power & infrastructure, AV and production and furniture to support no less than 33 TED talks taking place throughout the day.
Entertainment, food, vehicle & parking management and onsite event management were also provided by the RacingLine team who ensured that the event build, live day and derig were all delivered smoothly and seamlessly.
Additionally, RacingLine also managed the brand activations for four of the internal brands/functions sourcing suppliers, AV, onsite set up and derig and managing the entire event H&S. A good day was had by all!
‘Just wanted to drop a note to say a huge thank you for your involvement in the lead up and during the VWG 70thAnniversary event. Events like yesterday don’t happen by accident and it is only through innovative thinking, determination and collaborative efforts, experiences like the 70th can be created – you all nailed it!’