VOLKSWAGEN UK.
BRAND EXPERIENCE 2023.
RacingLine helped deliver one of Volkswagen’s largest Brand events in recent years. The RacingLine team worked closely with Volkswagen and their partners to provide Event Management services to transport circa 1,000 Retailers to Hamburg, Germany for the two-day event.
RacingLine's role in the UK was to ensure guest management was conducted to the highest of standards, supporting Volkswagen AG in this process, personally responding to individual requests and queries. Creating manifest forms for the charter company, and ensuring they had the latest up to date information before the group departed for Hamburg.
The team worked alongside the Volkswagen Event Manager in liaising with the charter company ensuring all timings, airport information was clear and detailed for the guests, working on food choices for the flights capturing all dietary requirements. There were six charters in total, departing from five UK airports – quite the challenge!
RacingLine then had the responsibility of providing a strong onsite event team of 11 to meet and greet guests are the UK airports, travel with the group and be available to support once in Hamburg. Long hours, lots of challenges, but it’s what we love to do!
Overall, the event was a huge success and one we look forward to working on again in the future.
"Hi all. I just want to say a big thank you to an amazing event team. I have nothing but praise for your ability to keep going! It’s been a long and tiring event I know, so I just have to congratulate you all. Your contribution is much appreciated by all of us at Volkswagen."
Events and Internal Communications Manager,
Volkswagen PR and Communications