VOLKSWAGEN COMMERCIAL VEHICLES.
Amarok UK Media & Fleet Launch.
A key new-model introduction for the Volkswagen Commercial Vehicles brand. The impressive new Amarok deserved a high-profile market introduction to the UK Media, Influencer and Fleet sectors, capably provided by the RacingLine team.
With earlier vehicle availability than initially expected, this Media and Fleet launch was turned around by the RacingLine Events team in super-quick time! The clear brief from Volkswagen Commercial Vehicles was to showcase the luxury and refined on-road ride and interior of the new Amarok, whilst also surprising guests with the vehicle’s truly capable off road handling.
RacingLine more than fulfilled the brief by designing a stunning one hour route through picturesque Cotswold countryside, on a mix of various roads to really prove out the Amarok’s credibility.
Then the off-road course, also designed and modified by the RacingLine team, navigated a route through a beautiful natural forest, before then involving a purpose-built off-road course which left guests in awe of the Amarok after traversing at 27 degrees, wading, and experiencing both 4H and 4L modes and the clever 360-degree cameras to view the path ahead.
Of course, the RacingLine staff also managed the venue, F&B, onsite guest management, onsite branding, and the onsite team and clay pigeon shooting delivering a first-class experience for guests over three live days.