VW Commercial Vehicles.
Transporter Sportline UK Press Launch.
RacingLine partnered with Volkswagen Commercial Vehicles to deliver a UK media drive for the new Transporter Sportline, hosted at Gasoline Juice, Northamptonshire.
Set within a unique automotive venue known for its character and versatility, the location provided an engaging backdrop that reflected the heritage and performance credentials of the Sportline model. The event also celebrated 75 years of the Volkswagen Bus alongside more than 20 years of Sportline DNA, creating a compelling narrative for attending media.
With a brief to create a high-impact first drive experience, RacingLine curated a series of dynamic and engaging road routes across the surrounding area. Media were welcomed with expert-led presentations and walkarounds before taking part in a multi-vehicle drive programme featuring the Sportline, Commerce Pro S and eTransporter models, alongside a 75 Special Edition.
RacingLine managed full end-to-end delivery, including venues, logistics, vehicle coordination, guest management and on-site operations.
The programme delivered an engaging and fully immersive launch experience, empowering media to connect with the product in a meaningful way and produce compelling UK coverage.
"Thanks so much to you and the team for delivering such a great event."
PR & Events Manager
