Škoda UK.
vRS Press Launch.
RacingLine conceived the launch concept for the new Škoda Elroq and Enyaq vRS, presenting the idea to Škoda’s Press team who immediately embraced the vision.
Drawing on Škoda’s celebrated rally heritage, RacingLine proposed hosting UK media at Sweet Lamb in Mid Wales – an iconic venue that has long served as home to Wales Rally GB and, before that, the legendary Lombard RAC Rally. Set in the striking landscape of Powys, the location offered the perfect backdrop to connect Škoda’s motorsport legacy with its latest performance models.
Škoda’s objective was clear: ensure every guest departed with at least four compelling stories for maximum coverage across UK print and digital media. RacingLine rose to the challenge, curating two spectacular road routes to highlight the new vRS models alongside a heritage fleet. To add a unique dimension, a dedicated trail drive was designed for the rally-liveried Elroq and Enyaq, giving guests the rare chance to experience the cars’ dynamic capabilities on a live rally stage, supported by professional drivers offering coaching and insight.
To further reinforce the link between vRS heritage and modern performance, guests were treated to an exhilarating passenger ride in a rally-prepared Fabia R5 – a visceral demonstration of Škoda’s competitive DNA.
RacingLine managed the entire concept and execution: three venue activations including Sweet Lamb, full fleet preparation and management (from wrapping to valeting), creation of bespoke road routes for the new models and vRS heritage cars, curated food and beverage experiences, comprehensive health and safety, on-site professional driver team, and seamless end-to-end guest management.
