BRAND UPDATE 2023.
Skoda UK held an informative Brand Update event for their full internal staff team at the fantastic Bicester Heritage site.
Naturally, RacingLine Events were at the ready to provide a full onsite support service for the brand, capably managing vehicle deliveries, coordinating branding, onsite guest management, prodrivers to manage test drive convoys and event team to manage group rotations.
One of the highlights for the guests was the chance to not just look over the brand's heritage fleet, but to actually get behind the wheel of these incredible historic vehicles themselves around the airfield.
Alongside the heritage fleet, Racingline provided full event support to create and operate a road route for the fully up-to-date Skoda range with test drive sessions around the local area. These road routes were planned carefully to fit into a busy itinerary and tight schedule, with full printed instructions and QR codes for navigation via the ICE. The route incorporated a safe place for driver & passenger to swap over.
Unsurprisingly, the day was a huge success with guests giving excellent feedback.
"I just wanted to say a massive thank you for all your help on our brand update event! I know it was a bit full on at times, but as always you and the team were an absolute joy to work with."
Events and Internal Communications Manager,
Škoda PR & Communications