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RacingLine were honoured to support our client Mercedes Benz with a star-studded national celebration event for the whole of their Retailer network.

Working collaboratively with our client and preferred suppliers the whole team supported a live studio event with an audience of 130 guests along with a broadcast to over 1200 guests nationwide. In addition, RacingLine managed simultaneous Viewing Parities at three chosen Retailers sites, with live streams broadcasting to and from the studio throughout the evening.

The event was presented by Dermot O’Leary and supported by many more celebrities; Rachael Riley, Stephen Mulhern, Marvin and Rochelle Humes and music by Ella Henderson.

RacingLine’s responsibilities for the studio included, the guest journey, management of Mercedes-Benz World and Brooklands Hotel, accommodation, talent riders, full catering requirements for both locations, entertainment, and onsite team.


For the three Viewing Parties, RacingLine managed these in their entirety from being the main points of contact for our client, securing street food vans, bar hire, decorations, DJ’s as well as setting up the event spaces and looking after the talent and guests onsite.


"I just wanted to say a massive THANK YOU to you all from everyone here at MB Cars for delivering such an amazing event.

The initial feedback from guests has been great and from my point of view I think we all worked really well together, and the success of the event shows that.

Please thank everyone on your team that worked on this event for us."



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