VOLKSWAGEN UK.
ID.3 FAMILY FLEET DRIVE.
The ID story continued in the autumn of 2021 when RacingLine joined forces to become an extention of the Volkswagen UK Fleet Team to deliver an ID Family event for their most influencial fleet and business customers in the UK.
This was the first time that that ID.3 and ID.4 had been shown to Volkswagen Fleet customers, and for many of their guests, this was their first EV drive. The event combined presentations and Q&As from product and fleet specialists from the brand followed by the opportunity to drive not one, but both vehicles on predetermined road routes to demmonstrate the vehicles' capabilities.
RacingLine were delighted to oversee the this dual venue event; one north and one south, sourcing sustainable and easily accessible venues to promote maximum attendance. Additionallly full guest management was undertaken by RacingLine, along with vehicle management, road route design, production and AV support, vehicle valeting and sanitisation, catering management and full event branding and uniform.
'I just wanted to say a HUGE thank you for another successful event. I think it’s fair to say both events were a success and working with you both was a real pleasure.'
Project Manager - Events and Internal Communications, Volkswagen Marketing
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