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Electrifying performance meets ground-breaking design. The launch of  Volkswagen's first all-electric vehicle is arguably the most important launch for the brand in decades. The Volkswagen ID.3 marks the beginning of a new, dynamic era for Volkswagen.  


RacingLine's role in the launch of this incredible new car, was uniquely challenged due to the pandemic. However, by sourcing suitable and commercial solutions to the challenges posed, the retailer launch was deemed a resounding success, by client and guests alike.

Close to 1000 guests enjoyed their product training and familiarisation, engaging in 6 safe and welcoming event locations spread geographically across the UK.  RacingLine providing professional event management and a team of our partner trainers to deliver the content in a lively and engaging manner, ensured that all training objectives were met and guests were delighted to experience their first drive of the ID.3 on road routes designed by our in-house team, ensuring the safety of all our guests. 

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