FULLY CHARGED SHOW.
The Fully Charged Show in September 2021 was a huge success for Volkswagen Passenger Cars. The brand decided to promote both the ID.3 and ID.4 to an already EV savvy audience at the show.
RacingLine turned around the brief from Volkswagen in record time, liaising with the event organisers, organising the stand, the onsite team of brand ambassadors to represent the Volkswagen brand, accommodation, uniform and vehicle charging solutions and ensured that the team were fully trained to answer questions from very keen attendees.
Test drives were fully booked within minutes every day and were incredibly popular for Volkswagen, all designed and managed, problem free, by the RacingLine team, including the COVID safe sanitisation of the 5 dynamic vehicles onsite.
'I just wanted to say thank you all for your support in both the pre-work and then the actual delivery of our Fully Charged OUTSIDE exhibition. You’ve all been great to work with and whilst I know it was extremely challenging with the timelines and some of the curveballs you get on live events, I think you can all be really proud of what we collectively achieved together as a team over the past few days!'
Project Manager - Events and Internal Communications, Volkswagen Marketing
'I just wanted to say a huge thank you to you both for all the hard work and professionalism that went into Fully Charged this weekend. I was very impressed with the team – so passionate, so knowledgeable and always prepared to go the extra mile. I felt the brand was in really safe hands.'
Communications Manager, Volkswagen UK