ENYAQ National Launch.
Billed as the most important model ever introduced in the brand’s 126-year history, ŠKODA ENYAQ was launched to the ŠKODA UK Retailers in May 2021 amid some challenging pandemic restrictions.
The RacingLine team relish a challenge, and provided the brand with a slick solution to their conundrum, by creating a COVID safe roadshow, taking the ŠKODA ENYAQ to 5 different locations in the UK.
RacingLine's remit was liaising with all 5 sustainable venues, designing and testing road routes at each location, designed to a specific brief from ŠKODA to demonstrate certain characteristics of the electric motor, regenerative breaking and handling.
To further build confidence in the brand and the new EV, RacingLine delivered 4 competitor vehicles to each location, to ensure that a full competitor analysis was achieved and expectations for the ŠKODA ENYAQ were set high. A charging solution for all venues was specified and ensured all vehicles were operational at all times during live event days. Every detail was carefully thought through and delivered on time, even down to the branded sweets!
'Well done to the team for a great job putting this on against a backdrop of many COVID challenges – it was definitely worth the effort.'
Head of Marketing, SKODA UK