Škoda UK.
Škoda Superb Ride Through History.
With RacingLine’s able assistance, Skoda invited UK media to a fantastic event celebrating the 25th anniversary of Skoda Superb. Guests were flown to Edinburgh to drive all 4 generations of Superb taking in some fantastic routes and scenery on their way to Inverness. Meanwhile guests' own motorbikes had been collected from their home addresses and were delivered to the hub venue in Inverness.
The next 2 days saw guests riding out on the NC500 lead by a riding instructor, incorporating multiple stops planned for leg stretching, coffee and lunches. Evening dining was enjoyed at the hub venue and a fabulous local seafood restaurant.
The event was a roaring success. RL managed the end to end guest management including flights, airport parking and lounges, venue management (total of 14 venues), vehicle management, route planning, onsite event management, branding, collateral and health and safety elements.
"It was such a special trip, and the whole team were absolutely brilliant. Everyone looked after us so well from start to finish, and it genuinely felt like a huge amount of care had gone into the whole experience."
Event Guest
‘I just wanted to personally thank you for everything you did to help me and the team during the press event in Scotland.
There were clearly so many moving parts across the whole event, and honestly, we simply couldn’t have pulled it off without your support.
Your expert insight, planning and flexibility made a massive difference throughout, and it didn’t go unnoticed.
It was hugely appreciated by all of us, but especially by me personally.
Thank you again.’
Head of PR & Communications
Skoda UK
