There are some client briefs that stand out more than others.
The opportunity to deliver the Speed8 Experience was one of them. Three years of bringing together the iconic Speed8 racing car alongside the best of the Bentley heritage fleet with a showcase of the current model range around Silverstone circuit delivered a brand experience for Bentley's customers that engaged like no other.
RacingLine's responsibilities were broad and all-encompassing; starting with the end-to-end guest communication process to the standards expected by Bentley customers and stakeholders, which included the design and management of the save the date invite, joining instructions, and enquiry hotline.
The on-track aspects were also designed and delivered by the RacingLine team, fitting a busy schedule of customer rides in the Speed8 and heritage cars, together with drives under guidance from our team of Bentley-approved drivers around the circuit.
Our outdoor hospitality units provided a guest centre for the invitees and a technical base for the racing car and operating team.