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BENTLEY MOTORS.

Speed8 Experience.

There are some client briefs that stand out more than others.

The opportunity to deliver the Speed8 Experience was one of them. Three years of bringing together the iconic Speed8 racing car alongside the best of the Bentley heritage fleet with a showcase of the current model range around Silverstone circuit delivered a brand experience for Bentley's customers that engaged like no other. 

RacingLine's responsibilities were broad and all-encompassing;​ starting with the end-to-end guest communication process to the standards expected by Bentley customers and stakeholders, which included the design and management of the save the date invite, joining instructions, and enquiry hotline.

The on-track aspects were also designed and delivered by the RacingLine team, fitting a busy schedule of customer rides in the Speed8 and heritage cars, together with drives under guidance from our team of Bentley-approved drivers around the circuit.

Our outdoor hospitality units provided a guest centre for the invitees and a technical base for the racing car and operating team.

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© RACINGLINE 2020. All rights reserved.

The information contained in this website is for general information purposes only. The information is provided by RacingLine Events Limited and whilst we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk. RacingLine Events Limited, and the other companies under the RacingLine Group are independent companies and not affiliated with any third party company who may be named or whose logo or products may be represented in this website.

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