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AUDI Q8 e-tron LAUNCH.

Having worked alongside Audi to deliver many recent vehicle launches, RacingLine were particularly honoured to create and deliver the prestigious Launch Event for the flagship electric vehicle in the Audi range – the new Audi Q8 e-tron.

RacingLine’s responsibilities included overseeing the event management in its entirety from proposing a stunning and sustainable venue, full guest management, venue management, delivering an on-site EV charging solution, providing our onsite event team, carefully designing appropriate road routes including interesting, brand-appropriate driver changeover locations and classy event branding.

Set up day included vehicle deliveries and positioning a vehicle inside the venue.  Over the course of three live event days, all dynamic vehicles and one static were kept immaculately clean, and all vehicles charged overnight ready for the following live day.

Feedback from our client and attending guests was hugely positive.

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"First and foremost, thank you for all your hard work in delivering Q8 – what an amazing job! It was such a great event; you should feel super proud."


Manager Events & Internal Engagement

Audi UK

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