Audi UK.
Audi UK at Goodwood Festival of Speed.
After an eight-year hiatus, Audi returned to the 2025 Goodwood Festival of Speed in spectacular style—and RacingLine was proud to partner with Audi UK to deliver their long-awaited comeback. The stand celebrated Audi’s motorsport heritage and performance car legacy, with a special spotlight on their decades of success at Le Mans.
RacingLine oversaw the full activation of the stand, managing a 30-strong team of hosts, product specialists, valeters, technicians, and behind-the-scenes staff. From guest hospitality to technical support, every detail was delivered with precision.
We also managed a comprehensive guest programme, welcoming a diverse mix of attendees. This included a VIP itinerary that flew in guests from across Europe, featuring private lunches, an investors’ dinner, and seamless hospitality throughout the event.
The highlight of the activation was undoubtedly an exclusive takeover of the iconic Goodwood Motor Circuit. Loyal customers were invited to an official Audi Driving Experience, enjoying five-star hospitality before heading out onto the world-famous track. Accompanied by professional drivers, guests experienced high-speed laps in three different performance models of their choice—a truly unforgettable showcase of Audi engineering.
The feedback from both client and guests has been outstanding, marking Audi’s return to Goodwood as a resounding success.
