Volkswagen's stylish new Arteon is a glamorous new model introduction, particularly for the all-important UK fleet sales market. 

RacingLine's brief was to create a series of regional events to introduce the car to the market. To reflect the positioning of the stylish Arteon, innovative and stylish event environments were essential.

RacingLine's core skill of venue finding resulted in three locations that had never before hosted an automotive event. Covering North, Midland and South, each venue was adapted and dressed to challenge the attendee’s perceptions and expectations of the traditional fleet launch event.

Drive routes were developed for each venue, with navigation systems programmed to assist the control of the drive activity. 

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The information contained in this website is for general information purposes only. The information is provided by RacingLine Events Limited and whilst we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk. RacingLine Events Limited, and the other companies under the RacingLine Group are independent companies and not affiliated with any third party company who may be named or whose logo or products may be represented in this website.

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