ARTEON FLEET LAUNCH.
Volkswagen's stylish new Arteon is a glamorous new model introduction, particularly for the all-important UK fleet sales market.
RacingLine's brief was to create a series of regional events to introduce the car to the market. To reflect the positioning of the stylish Arteon, innovative and stylish event environments were essential.
RacingLine's core skill of venue finding resulted in three locations that had never before hosted an automotive event. Covering North, Midland and South, each venue was adapted and dressed to challenge the attendee’s perceptions and expectations of the traditional fleet launch event.
Drive routes were developed for each venue, with navigation systems programmed to assist the control of the drive activity.